The web keeps changing rapidly. The web browsing habits of the average person have changed as well. People use more devices to surf the web and so websites in general need to adapt and cater to more devices. People need a faster, more convenient browsing experience. The average website needs to at least have the following features to be effective.
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Responsive Web Design
(RWD)
Responsive websites change layouts to fit the device used to view it. A website should be easy to view, without zooming in or out, when viewed with a laptop, tablet or smartphone. It should just fit properly into any screen size
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User Experience Design
(UX)Websites should be designed around the audience's typical web browsing behaviour. The website layout should be designed with the audience in mind. Placing information and elements that will be useful only so that the audience has a delightful experience when exploring the website
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Search Engine Optimization
(SEO)Making a website more readable and easily accessible to search engines like Google. This is done to ensure that your website appears on the Google search list. If your website cannot be read by a search engine it won't appear when a potential customer is looking for your services